A Framework for Action
In many countries, physical activity is disappearing from daily life. It happened in just one or two generations in some countries, and even
sooner in others. Our physical, emotional and economic well-being has become increasingly compromised as a result. The time for action is now.
sooner in others. Our physical, emotional and economic well-being has become increasingly compromised as a result. The time for action is now.
This is a situation that health infrastructures, social services and national economies cannot possibly endure. Physical inactivity is now an epidemic and we must act urgently to break its deadly cycle. Fortunately, the solution is within reach.
If we reach children when they are young enough, before age 10, they can learn to love physical activity and sports for life. They’ll reap the rewards and pass them on to the next generation. We must also find ways to integrate the physical activity we’ve lost, back into our lives. Amongst many things, this relates to the way our cities are designed, schools are run, workplaces are structured, and how community environments are shaped.
No single organization or institution can fix this alone. It will take global, national, state and local governing bodies, and their leaders, corporations and their employees, civil society, individuals and communities. All of us need to be part of the solution.
The situation today is an urgent one. It is imperative that we focus and align our agendas to move forward quickly. This document is designed to get everyone headed in the same direction. It focuses the work into one vision and two “asks” that can change the future.
This document was developed and owned by many. ACSM, ICSSPE and Nike, Inc. are pleased to present it on behalf of the many experts and
organizations that have uniquely shaped this way forward.
With combined expertise, diverse resources and collective commitment, we can create a new way of life for all—one that unleashes our extraordinary human potential.
If we reach children when they are young enough, before age 10, they can learn to love physical activity and sports for life. They’ll reap the rewards and pass them on to the next generation. We must also find ways to integrate the physical activity we’ve lost, back into our lives. Amongst many things, this relates to the way our cities are designed, schools are run, workplaces are structured, and how community environments are shaped.
No single organization or institution can fix this alone. It will take global, national, state and local governing bodies, and their leaders, corporations and their employees, civil society, individuals and communities. All of us need to be part of the solution.
The situation today is an urgent one. It is imperative that we focus and align our agendas to move forward quickly. This document is designed to get everyone headed in the same direction. It focuses the work into one vision and two “asks” that can change the future.
This document was developed and owned by many. ACSM, ICSSPE and Nike, Inc. are pleased to present it on behalf of the many experts and
organizations that have uniquely shaped this way forward.
With combined expertise, diverse resources and collective commitment, we can create a new way of life for all—one that unleashes our extraordinary human potential.
